Creators are being copied at scale.
ATTRI helps identify, verify, and track derivative content across platforms like YouTube using structured claims, similarity analysis, and human verification.
The attribution gap in the AI content era
AI tools have made it easier than ever to remake videos, reuse winning hooks, recreate thumbnails, and republish the same ideas in slightly altered forms. Creators often discover these copies manually, with no structured way to document, verify, and track them over time.
Discovery is manual
Most creators only notice derivative content after the fact, often by chance, after audience members or peers point it out.
No shared system of record
There is no trusted, creator-first registry for documenting relationships between original and derivative content.
Repeat offenders stay invisible
Without structured claims and verification history, viewers and creators have no clear way to see patterns across channels.
ATTRI is building an attribution database for digital content
ATTRI is a system for verifying and tracking relationships between original and derivative content. Instead of trying to scan all of the internet upfront, ATTRI starts with creator-submitted claims and uses a human-in-the-loop workflow to build a trusted dataset over time.
A growing dataset of attribution relationships
Every verified claim contributes to a structured database that can support creator protection, repeat offender tracking, browser extensions, and future attribution infrastructure across platforms.
How ATTRI works
The first version focuses on speed, usability, and trusted verification. It is not trying to automatically detect every copy on the internet. It is building a reliable attribution layer one verified relationship at a time.
Claim submission
A creator submits their original content alongside a suspected derivative video, plus notes about why they believe the relationship exists.
Similarity analysis
ATTRI fetches metadata and compares signals such as thumbnail concept, title framing, publication timing, and transcript similarity.
Verification and surfacing
Claims are reviewed, classified, and only verified relationships are surfaced publicly through browser tools and future integrations.
Join early access
We’re building the attribution layer for the AI content era. If you’re a creator, platform partner, investor, or early supporter, join the waitlist and follow the journey as ATTRI launches.